Esther Blue
Social Media / PR Manager Profile
Phoenix, AZ 85028 • 520-309-1626
[email protected]
http://youtu.be/8OD1Adj0tc0
Offering innovative concepts and ideas to develop stories and posts for TV, social media, blogs, and other digital channels. Possess a solid working knowledge in interviewing, narrating, and producing video.
Creative-minded professional with expertise in all facets of managing social media content, reporting on relevant stories, writing scripts for television news, and editing. Integrity-based professional with a dedication to fact-checking, accuracy, and providing viewers and listeners with informative and entertaining content. Key contributor during assignment meetings with the insight to present gripping story ideas and strategies for video coverage. Thrive under the pressure of a fast-paced, deadline driven environment. Bilingual in Spanish.
Areas of Emphasis
Professional Experience
RightThisMinute.com – Phoenix, AZ
Web Producer, 2015 - 2017
Added value at all stages of production from initial assignment meetings to final publishing. Maintained high quality standards by conceptualizing, developing, and creating cutting-edge website and blog articles that captured relative materials of current interest to readers. Boosted engagement by sustaining a regular social media presence and creating posts that inspired responses and built loyalty among readers.
Additional Key Contributions:
Social Media Specialist, 2014 - 2015
Increased visibility and maintained a positive representation of the brand through active social media posting. Exemplified creativity and artistry while capturing photos for www.movinginsider.com. Remained updated on current trends to write blogs posts that were relevant to target audiences and sustained their interest.
Additional Key Contributions:
Video Producer, 2010 - 2015
Served as a driving factor behind successful efforts to raise capital for the non-profit organization by liaising with potential donors, articulating causes, and producing videos that captured missions and goals. Exhibited unmatched creativity and artistry by compiling interviews, video, B-roll, and voiceover narration into high-quality finished works. Called upon expertise in script writing, editing, camera work, production, and communication.
Additional Key Contributions:
Broadcast Lab Assistant, 2009 - 2010
Strengthened teams by providing comprehensive training and instruction on protocols and procedures, laboratory safety, and scheduling. First point-of-contact for incoming calls and a trusted source of information regarding laboratory use. Centralized focus on compliance, top customer service, and lab management. Ensured the working order of all equipment and placed work orders to address any malfunctions.
Additional Key Contributions:
Reporter, News Watch, KAET (PBS) / Cronkite News (2010)
Producer, Staring Shadows, ASUTV (2009)
Intern, Good Morning Arizona, KTVK-TV 3 (2008)
News Intern, ABC15 News / KNXV-TV (2007)
Associate Producer, Fox 11 Sports Force / KMSB TV (2007)
Educational Background
Bachelor of Arts, Broadcast Journalism and Mass Communications
Walter Cronkite School of Journalism and Mass Communication, Phoenix, AZ
Technical Proficiency
Environments:
Mac OSX, Windows
Tools:
Microsoft Office (Word, Excel, PowerPoint, Outlook); ENPS; iNews, Sienna, Publisher, Final Cut Pro, Illustrator, and InDesign
Social Media / PR Manager Profile
Phoenix, AZ 85028 • 520-309-1626
[email protected]
http://youtu.be/8OD1Adj0tc0
Offering innovative concepts and ideas to develop stories and posts for TV, social media, blogs, and other digital channels. Possess a solid working knowledge in interviewing, narrating, and producing video.
Creative-minded professional with expertise in all facets of managing social media content, reporting on relevant stories, writing scripts for television news, and editing. Integrity-based professional with a dedication to fact-checking, accuracy, and providing viewers and listeners with informative and entertaining content. Key contributor during assignment meetings with the insight to present gripping story ideas and strategies for video coverage. Thrive under the pressure of a fast-paced, deadline driven environment. Bilingual in Spanish.
Areas of Emphasis
- Video Editing / Production / Reporting
- AP Style Writing / Editing / Publishing
- Website / Blog / Digital Articles
- Content Development
- Creative Leadership / Direction
- Written / Oral Communication
- Social Media Management / Public Relations
- Press Releases / Newsletters / Broadcast
- News / Entertainment / Event Coverage
- Interviews / B-Roll / Live Shots
- Visual Concepts / Story Ideas
- Photography / Still Shots
Professional Experience
RightThisMinute.com – Phoenix, AZ
Web Producer, 2015 - 2017
Added value at all stages of production from initial assignment meetings to final publishing. Maintained high quality standards by conceptualizing, developing, and creating cutting-edge website and blog articles that captured relative materials of current interest to readers. Boosted engagement by sustaining a regular social media presence and creating posts that inspired responses and built loyalty among readers.
Additional Key Contributions:
- Exemplified expertise in writing for omni-channels including television and digital platforms.
- Deployed adaptability to consistently changing environments while working in the field.
- Upheld high levels of productivity and efficiency to meet strict deadlines with no sacrifice to quality.
Social Media Specialist, 2014 - 2015
Increased visibility and maintained a positive representation of the brand through active social media posting. Exemplified creativity and artistry while capturing photos for www.movinginsider.com. Remained updated on current trends to write blogs posts that were relevant to target audiences and sustained their interest.
Additional Key Contributions:
- Prioritized customer needs and deployed top problem-solving strengths to resolve conflicts.
- Amplified consumer engagement by responding to comments made on social media posts.
- Wielded a strong knowledge of U-Haul services and products to relay key information with customers.
Video Producer, 2010 - 2015
Served as a driving factor behind successful efforts to raise capital for the non-profit organization by liaising with potential donors, articulating causes, and producing videos that captured missions and goals. Exhibited unmatched creativity and artistry by compiling interviews, video, B-roll, and voiceover narration into high-quality finished works. Called upon expertise in script writing, editing, camera work, production, and communication.
Additional Key Contributions:
- Placed in charge of event coverage including interviewing guests and staff and collecting footage.
- Displayed skills in taking original ideas and transforming them into interesting and relatable pieces.
- Promoted a productive and cohesive work environment and collaborated well with team members.
Broadcast Lab Assistant, 2009 - 2010
Strengthened teams by providing comprehensive training and instruction on protocols and procedures, laboratory safety, and scheduling. First point-of-contact for incoming calls and a trusted source of information regarding laboratory use. Centralized focus on compliance, top customer service, and lab management. Ensured the working order of all equipment and placed work orders to address any malfunctions.
Additional Key Contributions:
- Maintained pristine organization while checking books and equipment in and out.
- Regularly assessed inventory and mitigated depletion of any items through solid record-keeping.
- Protected student and staff privacy by handling sensitive personal information with discretion.
- Streamlined daily operations and utilized strong leadership skills to oversee lab activity.
Reporter, News Watch, KAET (PBS) / Cronkite News (2010)
Producer, Staring Shadows, ASUTV (2009)
Intern, Good Morning Arizona, KTVK-TV 3 (2008)
News Intern, ABC15 News / KNXV-TV (2007)
Associate Producer, Fox 11 Sports Force / KMSB TV (2007)
Educational Background
Bachelor of Arts, Broadcast Journalism and Mass Communications
Walter Cronkite School of Journalism and Mass Communication, Phoenix, AZ
Technical Proficiency
Environments:
Mac OSX, Windows
Tools:
Microsoft Office (Word, Excel, PowerPoint, Outlook); ENPS; iNews, Sienna, Publisher, Final Cut Pro, Illustrator, and InDesign
